In a world of seemingly hourly data breaches, it can seem at times that the battle for cybersecurity has officially been lost and that there is nothing more for businesses to do but wait for the inevitable breaches to come and perform damage control. Smaller businesses without the means to invest in advanced cyber defenses find themselves inundated with questionable solutions that offer few protections, while larger companies struggle to afford maintaining large staffs of top security professionals. Into this cyber Wild West, the major cloud companies have begun moving aggressively to take their own lessons learned and massive internal security investments and make them broadly available to the rest of the world. Could this finally shift the cyber tide?